Low-Cost Ways to Publicize Your Web site

Posted by accountingweb on 109 printer friendly

Almost every firm and organization has some kind of Web site on the Internet, but how are you publicizing the site to build momentum and find visitors?

It's been proven that telling others about your site doesn't have to cost a lot of money - in fact, it can be done quite inexpensively depending on your needs.

Try these tips:

  • Register the site with well-known search engines, such as Yahoo! and Excite. You even can use a service to do this function, such as Submit-it.com, which will register your site with many search engines for a nominal fee.
  • Consider an Affiliate Marketing Network, a group of companies with common goals in which sites are advertised with reciprocity.
  • Use basic media relations and include the URL to your site in any press releases or correspondence with reporters.
  • Market the site through e-mails to customers, clients and others. This tactic has gone beyond the suspected "spam" mail to become an effective way to spread the word - if you truly have something to offer the audience.
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    Voice of the Editor

    Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?
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    Gail Perry, CPA
    Publisher/Editor-in-Chief, AccountingWEB
    editor@accountingweb.com
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