Low-Cost Ways to Publicize Your Web site

Almost every firm and organization has some kind of Web site on the Internet, but how are you publicizing the site to build momentum and find visitors?

It's been proven that telling others about your site doesn't have to cost a lot of money - in fact, it can be done quite inexpensively depending on your needs.

Try these tips:

  • Register the site with well-known search engines, such as Yahoo! and Excite. You even can use a service to do this function, such as Submit-it.com, which will register your site with many search engines for a nominal fee.
  • Consider an Affiliate Marketing Network, a group of companies with common goals in which sites are advertised with reciprocity.
  • Use basic media relations and include the URL to your site in any press releases or correspondence with reporters.
  • Market the site through e-mails to customers, clients and others. This tactic has gone beyond the suspected "spam" mail to become an effective way to spread the word - if you truly have something to offer the audience.
  • You may like these other stories...

    For the first time in the five-year history of Vault.com’s rankings of the top 50 accounting firms to work for in North America, a firm has held the top spot as best accounting employer for two consecutive years....
    With tomorrow being Tax Day, you might see some procrastinators at your office filling out forms, printing out paperwork, or getting last-minute tax advice from their accountant so they can meet the IRS’s filing...
    You can read volumes on how to manage an accounting practice. But if you want the quick version, just read the following four points. Everything else is just commentary.  (These points come out of the 1997 book, The...

    Upcoming CPE Webinars

    Apr 22
    Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
    Apr 24
    In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
    Apr 25
    This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
    Apr 30
    During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.