Low-Cost Ways to Publicize Your Web site

Almost every firm and organization has some kind of Web site on the Internet, but how are you publicizing the site to build momentum and find visitors?

It's been proven that telling others about your site doesn't have to cost a lot of money - in fact, it can be done quite inexpensively depending on your needs.

Try these tips:

  • Register the site with well-known search engines, such as Yahoo! and Excite. You even can use a service to do this function, such as Submit-it.com, which will register your site with many search engines for a nominal fee.
  • Consider an Affiliate Marketing Network, a group of companies with common goals in which sites are advertised with reciprocity.
  • Use basic media relations and include the URL to your site in any press releases or correspondence with reporters.
  • Market the site through e-mails to customers, clients and others. This tactic has gone beyond the suspected "spam" mail to become an effective way to spread the word - if you truly have something to offer the audience.
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    In this session we'll review best practices for how to generate interest in your firm’s services.