Looking For Love

Commitment is the most desirable characteristic women look for in a potential long-term mate. Appearance, or looks, come in fourth when considering characteristics of long-term mates although it is the most preferred characteristic in short-term mates, according to a study conducted by David Geary, professor of psychology at the University of Missouri – Columbia, and pending publication in the journal Human Nature.

These results seem to defy conventional wisdom which holds that women are primarily concerned with status and financial resources when looking for a long-term mate. Somewhat more surprising, the results stem from data collected from 460 women whose average income was less than $10,000 per year. The purpose of the study was to explore what role a woman’s socioeconomic status, education and other similar factors, play in choosing potential mates. Participants distributed 100 points across six traits, including looks, money, status, commitment, intelligence and kindness. The traits were evaluated separately for long-term and short-term potential mates.

“For the women in the study, a long-term mate’s status was not as important as is found in more affluent samples, perhaps because few potential mates with status are available, and a significant subset of the women assessed in the study appeared to view short-term mating relationships as a means to secure money and not ‘good genes’,” Geary said in a prepared statement announcing the results.

The most preferred characteristics of long-term mates are:

  1. Commitment
  2. Kindness
  3. Intelligence
  4. Looks

The women in the study group who focused on a short-term mate’s money were less well-educated, more likely to require government assistance and had more children.

You may like these other stories...

The 2014 proxy season saw significant growth in audit committee transparency, continuing a recent trend of Fortune 100 companies going beyond the minimum disclosures required, according to a new report from Ernst & Young...
The average annual salary for US finance and accounting professionals who have the Certified Management Accountant (CMA) credential has gone up slightly over the past year, according to the results of a new study from the...
As the volume of account reconciliations continues to surge, most corporate accounting and finance departments in the United States and Canada are still using a labor-intensive process to make sure their accounts’...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.