Business faces up to social networking

It's not just teenagers and bored employees who spend time posting on the likes of Facebook and MySpace to chat with their friends – more than a tenth of the sites' users visit them for business reasons, it has been claimed.

Research group emedia found 11% of respondents use social networking websites for business purposes with another 8% contact existing or potential clients via the services.

Facebook in particular has come in for strong criticism over recent weeks with calls for UK employers to ban work use of the site due to the time and productivity lost as a result of staff surfing during the working day.

But according to emedia's poll, there could actually be business benefits. More than half of respondents said social networking can be used for exchanging ideas, 43% believed recruitment needs can be met and 31% felt product sales can be boosted.

Mike Pywell, co-author of Working for Yourself, said: "Networking is vital for small businesses to thrive, so self-employed people should definitely take advantage of the popularity of social networking sites.

"They provide a great opportunity to link up with other people in the same industry and to reach new customers, regardless of location.

"If you run a specialist business of some type, it's well worth the time to set up and maintain a network on one of these sites."
Reprinted from our sister site, BusinessZone.co.uk

You may like these other stories...

In the old days, we used to tape down receipts from our travels and submit them to accounts payable. But that was before remote employees who may live in a different city from the home office. And of course, there's all...
In 2011, electrical services and technology provider Parsons Electric in Minneapolis, Minn., decided to take its accounting to the cloud. Monica Ross, the company's director of strategic projects, talked with AWEB about...
Event Date: July 24, 2014, 2 pm ET In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the...

Upcoming CPE Webinars

Jul 16
Hand off work to others with finesse and success. Kristen Rampe, CPA will share how to ensure delegated work is properly handled from start to finish in this content-rich one hour webinar.
Jul 17
This webcast will cover the preparation of the statement of cash flows and focus on accounting and disclosure policies for other important issues described below.
Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.