International E-Commerce can be Difficult

Although the Internet has spawned tens of thousands of stories praising how it helps increase B2B (Business to Business) commerce, having a Web site to conduct e-commerce initiatives may not be enough to truly compete on an international level.

While a Web site can serve as an online brochure, setting up systems to work in foreign countries may be more difficult than it seems. As a result, U.S.-based sites are finding themselves setting up additional sites just to handle business in various countries. A company may set up multiple sites based on the number of countries involved.

Setting up a Web site is perhaps the least expensive aspect of the e-commerce marketplace; the real dollars come in when working with foreign vendors, payment systems and ensuring a company's infrastructure can handle the load.

B2B will certainly influence international trade, and that's the bottom line. Still, a company working in e-commerce must have a solid plan in place to deal with foreign sales -- sooner, rather than later.

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