Increase Your Newsletter Exposure

Wouldn't it be nice to double, maybe even triple your newsletter audience without increasing your production costs one penny?

You can. And this little tip may just help you reduce your current costs if you've been sending several copies to people in the same company. Unless your newsletter features time sensitive information, this is a great way to get your newsletter passed around.

How? You ask. It's easy. Simply incorporate a routing box on your newsletter. Include six to eight blanks for routing initials and a place where each person can sign off when they have read your newsletter.

You'll be surprised at how effective this technique can be. Why not try it? All you have to lose is exposure!

You may like these other stories...

Read more articles by Sally Glick here.Most CPA firms, of any size, focus on building their brand—having a strong reputation—in their target markets. The larger the firm, the more resources it has to deploy, from...
Mark Feinsot combines a former career as a pilot and current work as a CPA to offer accounting and tax services to the aviation industry. That work as a specialist puts him on the cutting edge of a growing trend in...
There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...

Already a member? log in here.

Upcoming CPE Webinars

Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.
Nov 18In this session Excel expert David Ringstrom, CPA tackles what to do when bad things happen to good spreadsheets.
Nov 19How do you minimize redundant work and unnecessary steps to maximize the amount of work moving through your firm?
Nov 20Kristen Rampe will share how to uncover new opportunities with your clients by asking powerful questions.