Increase Your Newsletter Exposure
Wouldn't it be nice to double, maybe even triple your newsletter audience without increasing your production costs one penny?
You can. And this little tip may just help you reduce your current costs if you've been sending several copies to people in the same company. Unless your newsletter features time sensitive information, this is a great way to get your newsletter passed around.
How? You ask. It's easy. Simply incorporate a routing box on your newsletter. Include six to eight blanks for routing initials and a place where each person can sign off when they have read your newsletter.
You'll be surprised at how effective this technique can be. Why not try it? All you have to lose is exposure!
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.