Improve Business Skills by Being an Active Listener

Thursday’s workshop at AccountingWEB featured Michelle Golden of Golden Marketing Resources who shared ideas about active listening. "Active listening and reflective listening are the most effective techniques to use. Active listening is when you have a genuine interest in what the speaker has to say. Reflective listening takes active listening a step further. It mirrors what the speaker is saying, allowing him or her to gain a fresh perspective on what s/he has just communicated."

Active listening involves five factors:


  • Listen to the content
  • Listen to the intent
  • Assess nonverbal communication
  • Monitor your own nonverbal communication
  • Listen empathetically

Reflective listening involves the following techniques:


  • Respond to the behavior or idea, not the speaker
  • Respond in the present, not the past
  • Respond by describing, not evaluating

Ms. Golden elaborated on all of these ideas in her workshop and discussed the results that can be achieved both in business relationships and personal relations by being an attentive, active listener. Read the full transcript of her workshop.

You may like these other stories...

By Michelle Golden, President, Golden Marketing Inc.So far, CPA firms seem to be feeling limited impact from the economic downturn. Some firms are seeing a bump in "average days in A/R" as business clientele slow...
By Michelle GoldenClient selection is the core element of firm profitability and appropriate allocation of precious firm resources. As Michelle Golden of CCH Practice Management Forum reports, selection of future clients...
Using Industry Profiles for Sales Call Preparation, Business Valuations, Audits and More!Presented by Wil BrawleyVice President of Marketing for First Research and Michelle Golden, President of Golden Marketing...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.