IMA Controllers Conf. Touts Value Proposition

CFOs who want to learn how to leverage the finance function as part of an organization's structure may be interested in the Institute of Management Accountants' 2001 Controllers Conference, Feb. 11-13 in Orlando.

Focusing on the value proposition, or the perception that drives customers to grant their business to a selected firm, financial professionals often drive the performance and market value of their companies. Attendees at "Leading Value Creation from the Finance Function" will Learn how to create strategic value for customers, shareholders, and the entire organization, as well as create value through leadership by examining value creating with employees and within the financial function.

Online registration is available at the IMA Web site.