How to Differentiate Your Services

When potential clients are shopping around, how can your services stand out? Try these top 10 tips to increase your sales.

  1. Begin by differentiating your services or products by who you and your company are.

    What differentiates you? More training, more experience, better methods, a better team? Come up with your key points.

  2. If people can buy a similar product or service for less, be ready to overcome that obstacle.

    Agree with the potential customer that they can buy for less but show them that they may be comparing apples to oranges.

  3. Sell based on value.

    Describe what they will get from your product or service. Use the "feel, felt and found" method. Here's an example: "My coaching service provides new approaches for you so that you'll make new discoveries, and see new answers, so that you will feel in charge of your business and your life".

  4. Stress the quality of your product or service.

    Point out what you are providing for the same investment as the competitor.

  5. Talk about dependability.

    How long have you been in business? What's your experience or background? How about testimonials and benefits?

  6. Have some advantages that differentiate you.

    What can you provide that others don't? Come up with something special or exclusive. Ask your customers what they might suggest.

  7. Give outstanding follow-up services.

    Frequently, customers complain that after the sale, there is no follow-up. Differentiate yourself by providing a unique follow-up service. That alone will be a refreshing change for customers!

  8. Offer a money back guarantee.

    Great point for differentiation.

  9. Take credit cards if most of your competitors don't.

  10. Target a niche that your competitor doesn't sell to.

    Want to be different - just sell to people that no one else has marketed to... it takes a bit of research but can really pay off!

By, BizMove.com

You may like these other stories...

We're not sure if project management advice lends itself to poe, but here's an attempt. Please enjoy this collection of project management verses with our compliments. More about project management can be found in my...
Regulators struggle with conflicts in credit ratings and auditsThe Public Company Accounting Oversight Board (PCAOB), which was created by the Sarbanes-Oxley Act in 2002, released its third annual report on audits of...
Could the IRS disallow Ice Bucket Challenge charitable contributions?Unless you’ve been living under a rock, you’ve probably heard of – or participated in – the ALS Ice Bucket Challenge.I was...

Already a member? log in here.

Upcoming CPE Webinars

Aug 26
This webcast will include discussions of recently issued, commonly-applicable Accounting Standards Updates for non-public, non-governmental entities.
Aug 28
Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.
Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.
Sep 11
This webcast will include discussions of commonly-applicable Clarified Auditing Standards for audits of non-public, non-governmental entities.