Holiday Shoppers Tightening the Belt - Slightly

Deloitte & Touche partnered with the National Retail Federation to perform a study of potential shopping habits for the upcoming holiday season, which officially launches this Friday, the day after Thanksgiving.

The study found that Year-2000 shoppers are likely to spend, on the average, $836 this season, compared to an average of $849 in the holiday season last year.

The good news for retailers, however, is that more people are expected to be out there shopping this year compared to last year, and as a result sales are predicted to rise 4.5 percent over last year.

Some interesting findings in the study include:

  • 17% of shoppers are expected to purchase at least one gift online (and if you are among this 17%, see our related story for interesting online places to shop this year)
  • 35% of those surveyed expect to purchase from 20 and 39 gifts this season
  • 38% of shoppers expect to examine at least one catalog as part of their holiday shopping experience
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