Holiday Shoppers Tightening the Belt - Slightly

Deloitte & Touche partnered with the National Retail Federation to perform a study of potential shopping habits for the upcoming holiday season, which officially launches this Friday, the day after Thanksgiving.

The study found that Year-2000 shoppers are likely to spend, on the average, $836 this season, compared to an average of $849 in the holiday season last year.

The good news for retailers, however, is that more people are expected to be out there shopping this year compared to last year, and as a result sales are predicted to rise 4.5 percent over last year.

Some interesting findings in the study include:

  • 17% of shoppers are expected to purchase at least one gift online (and if you are among this 17%, see our related story for interesting online places to shop this year)
  • 35% of those surveyed expect to purchase from 20 and 39 gifts this season
  • 38% of shoppers expect to examine at least one catalog as part of their holiday shopping experience
  • You may like these other stories...

    For the first time since 2006, more than 50 percent of CFOs believe the US economy will show signs of improvement over a six-month span rather than remain the same or worsen, according to a new study from Chicago-based...
    By Jason Bramwell, Staff Writer CPAs in New Jersey, New York, and Pennsylvania believe economic conditions in the United States will likely be the same one year from now, and while they predict higher business revenues...
    By Jason Bramwell Managers in accounting, finance, and IT are cautiously optimistic about their hiring plans for the fourth quarter of 2013, according to a new hiring outlook survey from staffing firm Brilliant. ...

    Already a member? log in here.

    Upcoming CPE Webinars

    Aug 26
    This webcast will include discussions of recently issued, commonly-applicable Accounting Standards Updates for non-public, non-governmental entities.
    Aug 28
    Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.
    Sep 9
    In this session we'll discuss the types of technologies and their uses in a small accounting firm office.
    Sep 11
    This webcast will include discussions of commonly-applicable Clarified Auditing Standards for audits of non-public, non-governmental entities.