These days, CPAs also are in the financial services business, and assisting clients in brokerage is a viable service and profitable venture.

But have these professionals also taken a hard look at brokerage statements? Many are very difficult to decipher to ascertain whether a profit was made or lost.

Edward Jones is an example of one firm that has taken the bull by the horns (pardon the pun) and soon will enable customers to choose from three different types of account statements. This customer-driven support will enable Jones to take an active role in providing assistance to its customers and demonstrating enhanced value.