Graduates Turn to the Internet
As graduates leave the academic world behind, job sites find their servers and databases being put to the test. Some sites are better than others at handling the surge at peak times. Others, such as Headhunter.net even market to graduates as early as April and continue through June. So, if you are looking for an online source for graduates, read on!
Some sites are ready for the spikes in resume traffic. Monster.com, for example, handled 3.4 million unique visitors this past March. This figure is second only to America Online’s career traffic of 4.4 million unique visitors during the same time period.
About 1.5 million job seekers clicked onto Careerpath.com in March, but the site’s executives believe a “large percentage” of this traffic can be attributed to graduates. So how do sites handle the heavy traffic? Well that depends. Some sites use two hosting facilities and shuttle users to the one that has server availability. Still others, such as Monster.com, depend on sheer scalability. The site plans to have 400 servers in place by the end of the year. Last year, the site grew by 500 percent after advertising during last year’s Super Bowl.
An executive with Hotjobs.com maintains that college students are Web regulars, so their job seeking doesn't really add any new strain. He believes this group is on the Internet every day and already account for much of the traffic. A recent survey supports his theory. Of 1,500 college students, more than 75 percent of students maintain more than one e-mail account.
And while the spring figures are impressive, you just might want to start looking in January when the go-getters are preparing to graduate. If you wait until the end of spring, you might just be working with the later-lookers.