Future travelers will be seeing green in hotels

Would Al Gore forget to turn off the lights before running out the door? Maybe, if that door led to a hotel room. Travel can turn even the most Prius-like consumer into a gas-guzzling SUV, according to a survey of frequent travelers commissioned by Element Hotels, a new extended-stay brand from Starwood Hotels & Resorts Worldwide, Inc. In fact, a majority of frequent travelers (59%) admit to letting their “green routines” slip when on the road.

Even consumers who make an effort to be green forget to pack their good habits when they hit the road. For example, a majority of people (60%) are more likely to leave a bathroom light on overnight in an unfamiliar hotel room than at home, and nearly 70 percent of frequent travelers open a new mini-bottle of shampoo and conditioner each time they shower on the road. Sixty-three percent of frequent hotel guests are more likely to leave a light on when they leave a hotel room than home. And although only about a third (34%) of respondents believe it is important to change sheets and towels daily at home, three-quarters think it is important to have fresh sheets and towels daily in a hotel.

When it comes to evaluating eco-options, for most consumers the bottom line is the bottom line. In fact, 62% of respondents agreed that “When I stay in a hotel, one reason I use water and energy less efficiently is because I don’t have to pay for it.” And their reported behaviors for water use reflect this attitude. A whopping 70% of frequent travelers agree that they try to conserve water “as much as possible” at home, while only 18% do the same in a hotel.

The new Element hotel chain will be pioneering a green approach to guest services when it opens its doors in 2008. Instead of dictating responsibilities to guests, Element properties will be designed to make environmentally friendly choices intuitive. Key design features include:

  • Clean and green: Shampoo and conditioner dispensers will eliminate multiple mini-bottles.

  • Stemming the tide: Low-flow sink faucets and dual flush toilets or low gallonage toilets will allow guests to optimize water use during their time away from home. This small change conserves an estimated 4,358.6 gallons of water per room each year.

  • Smart materials: The floor will feature carpets with up to 100 percent recycled content and recycled carpet cushions. Art will be mounted on a base made from recycled tires. Low VOC paints will improve indoor air quality for guests and staff.

  • Recycling reminder: About 50 percent of the waste generated in hotels is recyclable, but most hotel rooms don’t have recycling bins. Element guest rooms will include bins to help guests maintain their home recycling ritual.

  • A bright idea: CFLs (compact florescent lamps) light bulbs will be used throughout the hotel instead of incandescent light bulbs. This small change will result in up to 75 percent less energy used.

  • Nature’s best: Biophilic design, which maximizes natural light and sightlines to the outdoors, will help guests thrive and connect with their surroundings.

  • Staying smart: An education program will help guests make smart decisions for the environment while traveling and at home.

    In the end, it is about creating a balance. “No one wants a lecture on the environment when they travel,” points out Sue Brush, Senior Vice President at Starwood. “The idea behind Element is to make smart choices intuitive and to support our guests’ sustainable lifestyle, so we can simultaneously accommodate our guests and the environment.”

    The survey was conducted for Element Hotels by STUDYLOGIC via telephone interviews with 1,041 respondents, screened for a minimum of 3 hotel stays over the past twelve months.

    You may like these other stories...

    By Deanna C. White Millennials may be incredibly savvy when it comes to using technology to research nearly every decision they make, but when it comes to determining their financial habits, a new survey suggests they...
    By Deanna C. White A survey by the American Institute of CPAs (AICPA) indicates that many American parents are still reluctant to engage their children in significant conversations about money, with only 13 percent of...
    By Jason Bramwell The percentage of higher education leaders who  are "very concerned" about their ability to maintain current enrollment levels is on the rise, according to the second annual Higher...

    Upcoming CPE Webinars

    Jul 31
    In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
    Aug 5
    This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
    Aug 20
    In this session we'll review best practices for how to generate interest in your firm’s services.
    Aug 21
    Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.