What's in a Name? Andersen Consulting, of Course!

Although the news about the final separation between Arthur Andersen, LLP and Andersen Consulting has cooled a bit, speculation as to the 'name game' has just begun.

A report from The Times in the United Kingdom suggests that Arthur Andersen may name its consulting arm 'Andersen Consulting.' You heard right: the namesake of its divorced spouse.

The current Andersen Consulting has until January 1, 2001 to change its name, and until then, it's anyone's guess as to what the new consulting firm will be called. Arthur Andersen reports that the Big 5 firm may make up its mind as to the new name in the next month or so.

Stay tuned.

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