"Deloitte, Haskins & Sells" was once the brand that everyone recognized as one of the leaders of the accounting profession. In 1989 "Deloitte & Touche" took over after the merger of two giants in the accounting industry. But now, in 2003, the name will be, simply, "Deloitte."

To bring a more global perspective to all of its practices, the firm is announcing a global rebranding to "Deloitte". The change means that the firms known in various national and global markets as Deloitte Touche Tohmatsu, Deloitte & Touche, and Deloitte Consulting, while retaining their local legal names, will now be known as the brand "Deloitte."

"We are now taking on new challenges and new opportunities to further the success of our global organization and to restore the public trust in our professions and our capital markets," said William Parrett, global CEO of Deloitte. "Along with our multidisciplinary approach to client service, our position as a global employer of choice is one of our most important strategic advantages. I envision our member firms as taking the lead in setting a new standard of excellence, integrity, and quality, emerging as the premier brand in the marketplace."

Deloitte Announces 21% Rise in Revenues For the Year

Deloitte Touche Tohmatsu, the global parent of Deloitte member firms, also announced that worldwide revenues have jumped to $15.1 billion, up almost 21% from revenues last year.

A closer look at the numbers show a 44% increase in revenues from the firm's practices in Europe, the Middle East and Africa. Asia Pacific practice units grew a total of 12%, and in the Americas, revenues were up by 9%.