As the accounting profession experiences the aftershocks of the Andersen/Enron affair, it is difficult to know how to plan for the future. Preliminary information indicates that partners, staff, support personnel, vendors and consultants to the industry agree that the event will forever change the profession.

While negative press has given the profession a "black eye," the extent of the damage remains to be seen. How far will it go? When are significant changes likely to occur? How are other firms reacting to the audit reform developments? Are other firms losing business? Gaining new business? To what degree should we rethink our strategic vision and planning? How should the AICPA respond to the questions now being raised? There are many questions that require answers.

AccountingWEB, in conjunction with Sommella Market Strategies, is taking these questions to you, the professionals who will be most affected by recent events.

The Impact of Enron: How Far Will It Go? is a comprehensive survey on the affects of Enron on CPA firms across the United States. This anonymous poll affords all accounting professionals an opportunity to express thoughts and opinions in a structure that will benefit both professionals and firms in planning for the future.

Survey results will be made available later this spring to assist you in making vital decisions on such issues as quality, internal controls, strategic planning, hiring, training, branding, marketing and client and community relations.

Negative press is likely to continue for some time. Our goal is to provide you with enough meaningful data to be of practical assistance in successfully managing it.

Please take a few moments of your time to participate in this AccountingWEB Community survey. Your input will help other professionals better understand and deal with the changes that are bound to emerge.