PWC Develops its own Web Seal Program

Following on the heels of continuously beefing up its technology consulting program, PricewaterhouseCoopers has created its own Web certification program called "BetterWeb."

The Big 5 firm is offering e-commerce sites the opportunity for a third-party to measure how a site discloses sales terms, protects customer privacy and handles customer complaints.

If a site measures up to the firm's standards, PWC will license a seal that companies can post on their sites. The annual fee is $15,000.

Experts are pondering whether PWC has entered the marketplace too late based on the success of several other companies also marketing a similar certification, including TRUSTe and BBBOnline.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Already a member? log in here.

Upcoming CPE Webinars

Oct 30Many Excel users have a love-hate relationship with workbook links.
Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.
Nov 12This webcast presents basic principles of revenue recognition, including new ASU 2014-09 for the contract method. Also, CPAs in industries who want a refresher on revenue accounting standards will benefit.
Nov 18In this session Excel expert David Ringstrom, CPA tackles what to do when bad things happen to good spreadsheets.