PWC Develops its own Web Seal Program

Following on the heels of continuously beefing up its technology consulting program, PricewaterhouseCoopers has created its own Web certification program called "BetterWeb."

The Big 5 firm is offering e-commerce sites the opportunity for a third-party to measure how a site discloses sales terms, protects customer privacy and handles customer complaints.

If a site measures up to the firm's standards, PWC will license a seal that companies can post on their sites. The annual fee is $15,000.

Experts are pondering whether PWC has entered the marketplace too late based on the success of several other companies also marketing a similar certification, including TRUSTe and BBBOnline.

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