PwC Consulting's 'Monday' Encounters Problem on Internet

While tolerating a backlash of bad press over PwC Consulting's selection of "Monday" for its new name, PwC Consulting has a new problem.

The company registered its new Web site, www.introducingmonday.com, which contains nothing more than a few words and some graphics at this point.

Although www.introducingmonday.com appears to belong to PwC Consulting (it's difficult to tell as the site is actually registered to someone named David Moon at Azimuth Technologies), the company neglected to register the United Kingdom domain for the site, which was registered on Tuesday, June 18, 2002, to Andy Kelk of Webconsultancy.

Mr. Kelk has taken his UK Web site in a direction that differs a bit from the PwC Consulting US site. The graphics and accompanying jingle on the UK site - while not about to win any artistic awards, nor will they be considered for the next Grammy - do provide an entertaining reminder that for every serious effort to use the Internet to provide useful information, there is someone else ready to add a humorous spin.

Domain registration options on the Internet have exploded, with the inclusion of .biz, .info, .tv, .pro, in addition to all the individual country suffixes like .co.uk (United Kingdom), .de (Germany), etc. As a matter of fact, there are over 250 country codes for the Internet, so if you are looking to become a global operation, you've got a little more to do than just snag the .com suffix.

For those who are still wondering what PwC Consulting's new name, Monday, means, their U.S. site offers this description:

Monday is a fresh start, a positive
attitude, part of everyone’s life.
Monday is a real name, universally
understood and easy to remember.
Monday is confident. It stands out
and it stands for something.


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