PwC Consulting to Change Its Name to 'Monday'
PwC Consulting has announced its new name. When the consulting arm separates from PricewaterhouseCoopers, the new firm will be known as Monday.
PwC Consulting filed for an initial public offering (IPO) for as much as $1 billion in May 2002. In preparation for the IPO, Greg Brenneman was named chief executive officer (CEO) on June 2, 2002 and former Dun & Bradstreet senior executive Frank Sowinski was named chief financial and administrative officer on June 6, 2002.
In announcing the new name, Mr. Brenneman said, "The PricewaterhouseCoopers brand has given us a great heritage. Our new name – Monday – is exactly what we want it to be as we create our new business: a real word, concise, recognizable, global, and the right fit for a company that works hard to deliver results."
"Monday is a new identity," added Mr. Brenneman, "on which to build our company's future. It will have meaning and stand for something – real people, real experience, real business – and that means real results."
The firm has established a new Web site to introduce its new logos. To view the logo and related visual identity elements, visit www.IntroducingMonday.com.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.