PWC Chosen by American Airlines for Reservations Upgrade

American Airlines has awarded a $70 million agreement to Big 5 giant PricewaterhouseCoopers and Sabre to upgrade the airline's reservation system.

The goal is to lessen customer on-hold wait times by 25 percent through an overhaul of the telephone and computer system. Along with Sabre, PWC will develop systems in logic, databases and a new graphical user interface.

The new venture also will transfer to the airline's Web site to enable faster completion of online mechanics. PWC will accomplish the effort through their Customer Relationship Management Practice.

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Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.