Practice Differentiator: Written Guarantee To Clients

Brown Smith Wallace, LLC, a locally-owned CPA and business consulting firm in Missouri, has completed a re-branding process, which includes issuing a written guarantee to reinforce the values, traditions, and commitment to their clients.

"When business executives were asked what characteristics are most important when selecting an accounting firm, integrity/ethics was named as the key characteristic, followed by professionalism and industry expertise," said Managing Member of Brown Smith Wallace Jeffrey Smith.

To solidify their commitment and raise awareness in the community, Brown Smith Wallace issued a written guarantee.

The guarantee states: We guarantee that as a client of Brown Smith Wallace, you will receive the greatest value for services provided. If for some reason you are not completely satisfied with the value received let us know. We will remedy the situation without delay, either by reworking the project or reducing our fees to reflect your perception of value.

"Establishing a brand for the firm is not just about a new logo or tagline, it serves as the foundation for our team at Brown Smith Wallace to unify our services and strategically position our firm as the CPA and business consulting firm in the St. Louis metro region," says Smith. "The time is right to re-introduce ourselves to the business community and consistently reinforce the quality reputation we’ve developed over the past 31 years."

The brand, in addition to the guarantee, addresses several key issues that were addressed in the research process. As a result, a new corporate tagline was developed, "A Measurable Difference" and complementary "measurable differences" that will guide the Brown Smith Wallace Team into the future. The six "measurable differences" include:

  1. Our clients get more than just a good return on their investment.
  2. We look for the hidden value in your business.
  3. We find solutions where others forget to look.
  4. We bridge gaps to form long-lasting relationships.
  5. Our accessibility grounds our relationships.
  6. We put our guarantee in writing.

"The new logo and tagline will be used at every opportunity to enhance the Brown Smith Wallace brand value and to promote the corporate values of the team," according to Smith.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.