National MAP Survey Underway

In August, the American Institute of Certified Public Accountants' Alliance for CPA Firms (PCPS) and the Texas Society of Certified Public Accountants (TSCPA) announced that they had joined forces to produce the 2002 PCPS/TSCPA National Management of an Accounting Practice (MAP) Survey. The questionnaire is now online and ready for your input.

The comprehensive survey is designed to "highlight and measure key factors that accounting firms rely on to gauge their performance and effectiveness," according to a description on the TSCPA Web site. "Findings from this survey will allow firms to benchmark their practices and performance against other firms by location, size of firm, compensation levels, and level of profitability."

All state CPA societies have been invited to participate in the survey and all CPA firms are encouraged to participate as well.

The online survey takes about an hour to complete, however you do not need to complete the entire survey in one sitting. Results will be stored so you can pick up where you left off. Survey results include customized electronic reports that compare your firm's answers to local state and national results. Survey participants will be able to purchase the survey results for a discounted price of $150. The cost is $175 for non-participants. Or, your firm can join PCPS and receive the survey results at no additional charge. The annual membership fee for PCPS is $35 for each CPA in your firm up to a maximum fee of $700.

Only one survey response is required per firm. Firms with multiple offices may submit one response for each office. You will be asked to provide financial information including net income and expenses, salary information, and human resources policies about your firm.

Survey participants have until September 30 to complete the survey questions. The survey results will be available by mid-November. Take the online survey now!

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