Miller Accounting and Auditing Titles to Adopt CCH Brand
CCH, a Wolters Kluwer business, announced on Tuesday that its premier line of Miller accounting and auditing books and update services are adopting the CCH brand identity. Although they will no longer carry the Miller brand, everything else about these relied-upon resources will remain the same.
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“This is another step in CCH’s overall branding strategy to more closely align our tax, accounting and audit products under the CCH identity, providing our customers with a clear view of the breadth and depth of solutions we offer to help them be most successful in their practices,” said CCH Product Manager Elice Webster.
The Miller line was transferred from Aspen Publishers, another Wolters Kluwer business, and became part of the CCH portfolio of tax, accounting and auditing products in 2003. Currently, CCH publishes more than two dozen Miller titles including market leaders the Miller GAAP Guide Level A and the Miller GAAS Guide, and has significantly expanded this line of accounting and auditing books. The Miller name will be retired from each title as new editions are published throughout 2006. Customers will be informed of the changes through a series of communications sent both in separate mailings and accompanying the products. The Miller titles available on the CCH Tax Research NetWork and CCH’s Accounting Research Manager will adopt the CCH brand in the third quarter of 2006.
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