Mid-Sized Firm Competes for Clients Through 'Staff Olympics'

A friendly competition at a mid-sized Philadelphia-area accounting firm may translate into new clients and positive exposure for the company.

At least that's the hope of managing member Scott Isdaner and marketing manager Jill Lock, who created an “Olympic Games” competition among employees at Isdaner & Co. LLC, based in Bala Cynwyd, Penn., the Philadelphia Business Journal reported.

They separated the employees into seven teams that piled up points for activities that involve nothing more athletic than cracking a book. In fact, employees are rewarded for sitting around reading. Six points are awarded to employees who can describe three concepts they learned from reading a marketing book from a recommended list. Referring a prospect to human resources who is eventually hired is worth four points. Two points are given to employees who socialize at an event attended by a potential client.

A gold, silver and bronze award will be given to the top three teams and the top three individuals.

One winner may be the accountant who appeared as a guest on a cable television show. He got 25 points for his marketing effort.

The “closing ceremonies” for the Olympic Games are coming soon, but Isdaner hopes the competitive drive to market the company will continue.

"It's going to become part of what they do every day. I would like to see everybody energized by this," Isdaner said. "Any organization that depends on its growth in servicing customers needs to have a corporate marketing awareness program."

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