The Memphis, TN-based CPA and financial advisory firm of Watkins Uiberall, PLLC and the management and consulting firm of J. William Appling & Associates are pleased to announce the formation of Watkins Uiberall Strategic Consulting Group, LLC.

Watkins Uiberall Strategic Consulting Group, LLC specializes in providing highly customized financial, accounting, business advisory, process alignment, and delivery improvements to clients in the health and medical industries as well as a wide variety of industry segments. Bill Appling, principal of J. William Appling & Associates will assume the role of president of Watkins Uiberall Strategic Consulting Group, LLC effective immediately.

"The creation of Watkins Uiberall Strategic Consulting Group combines the bench strength of Watkins Uiberall's accounting expertise and J. William Appling & Associates' consulting leadership to form a comprehensive service provider for physicians, hospitals and other entities that are looking to increase profitability within their organization," said Ben Watkins, CPA, CMPA and partner of Watkins Uiberall, PLLC.

"I am very pleased to partner with Watkins Uiberall in the creation of Watkins Uiberall Strategic Consulting Group," said Appling. "The blend of both firms' commitment to serving the health care industry is a great match for everyone involved. I have a long-standing relationship with many of the partners of Watkins Uiberall and we are confident the value Watkins Uiberall Strategic Consulting Group, LLC brings to the health care community is a perfect fit."

Established in 1971, Watkins Uiberall, PLLC is one of the largest local certified public accounting and financial advisory firms in Memphis. The firm maintains specialties in health care, physician practices, construction, manufacturing, family businesses, governmental, and not-for-profit services. Watkins Uiberall, PLLC employs over 60 individuals including 7 partners and 40 professionals in the Memphis area.

Bill Appling has over 25 years of experience in the health care industry. He founded J. William Appling & Associates in 2000 to assist health care clients in achieving growth and profitability through customized delivery systems and process alignment structures. Notable accomplishments include a former membership in the national board of directors for the Medical Group Management Association (MGMA), American College of Medical Practice Executives Fellow, and numerous faculty appointments at local universities. Appling is a national speaker and published author.