Marcum & Kliegman LLP wins awards for creative marketing initiatives

Marcum & Kliegman LLP, Certified Public Accountants and Consultants, won two MarCom awards for its recruiting video entitled The Place to Be and the M&K Business Heroes advertising campaign. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. "Accounting is a rational business, but the marketing of it is not always. Effective marketing often hinges on the marketer's ability to tap into the minds and hearts of potential clients," states Saskia Monteiro Thomson, Marcum & Kliegman's director of marketing and creator of the winning video and advertising campaign. "In all we do, we strive to reach our target audiences in compelling ways."

In an effort to enhance recruiting, the Firm sought to reach out to young candidates in a medium they are comfortable with. Marcum & Kliegman developed the theme, concept, and story boards for a recruiting video. The Firm then worked with a professional production company to develop a series of videos that speak to its entrepreneurial Culture. Young professionals and a new graduate on their various paths to success are highlighted in the two-minute clip. You can view the video.

Print Advertising
The winning advertising campaign, M&K Business Heroes, showcases Marcum & Kliegman professionals as superheroes to the firm's clients. All of the ads feature bold, bright cartoon figures performing heroic acts with the tagline "In the real world we are CPAs. To our clients we are Superheroes." You can view the advertising campaign.

About Marcum & Kliegman LLP
In addition to its core accounting, audit and tax services, Marcum & Kliegman offers a multitude of comprehensive services including SEC compliance, information technology solutions, trust and estate planning and administration, financial and investment advisement, network security, back office support, personal financial management, litigation support, and forensic accounting. The Firm ranks 24th in the nation, according to Public Accounting Report, 7th largest firm in the Northeast by Accounting Today and 1st on Long Island, according to Newsday and Long Island Business News.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.