KPMG Consulting Seeks New Name

KMPG Consulting, which broke free from KPMG a year ago and offered its shares to the public as KCIN, is preparing for a name change. Hoping to distance itself even further from Big Five firm KPMG in the current climate that favors auditor/consultant independence, KMPG Consulting is rallying employees and professional branding companies in the search for a new identity.

According to firm spokesman John Schneidawind, KPMG Consulting has intended to change its name ever since it split from the audit firm. Terms of the agreement between the two companies allow KPMG Consulting to use the name KPMG until 2004.

Mr. Schneidawind said that the recent turmoil in the accounting profession has resulted in an acceleration of the name change process. "We want to do it as soon as possible," he said. "We've got to get the message out that we are separate from the tax and audit company… It's more urgent now than it was two or three months ago."

KPMG Consulting chief executive officer Rand Blazer concurs. "The time is now to do this," Mr. Blazer was quoted as saying in a Wall Street Journal article on Wednesday.

In a similar move, Andersen Consulting, which severed its relationship with Big Five firm Andersen last year, changed its name to Accenture. Ernst & Young's consulting arm joined forces with France's Cap Gemini to form Cap Gemini Ernst & Young. Deloitte Consulting, which recently announced plans to split from parent firm Deloitte Touche Tohmatsu is considering a name change. So is PWC Consulting, which announced plans to file an initial public offering this spring.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Jul 16
Hand off work to others with finesse and success. Kristen Rampe, CPA will share how to ensure delegated work is properly handled from start to finish in this content-rich one hour webinar.
Jul 17
This webcast will cover the preparation of the statement of cash flows and focus on accounting and disclosure policies for other important issues described below.
Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.