KPMG Bets Big Bucks on ad Campaign

Posted by accountingweb on Jun 2 2000 207 printer friendly

J. Walter Thompson is the fortunate recipient of the $90 million KPMG international advertising account.

Competitors making the final cut included BBDO and Bates USA, but Thompson was chosen to handle the Big 5 firms' global branding and advertising of services. The first campaign will be ready for the fall.

The new campaign will include the firm's four core services in assurance, tax, financial advisory and consulting.

Voice of the Editor

Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?

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