H&R Block Debuts new Logo and Image

Posted by accountingweb on Aug 3 2000 117 printer friendly

H&R Block has unveiled their new logo and image with a dramatic campaign.

A green block is the hallmark for the campaign, which is meant to symbolize the fact that H&R Block is an organization that offers financial planning year-round, rather than just at tax time.

Each of the companies subsidiary divisions now will be known as a part of the parent company by emphasizing the company name. For example, Olde Discount Brokerage now will be called H&R Financial Advisors, and the software division now will be known as H&R Block e-Solutions.

Consumers should begin to notice the new logo and name changes over the next several months.

Voice of the Editor

Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?

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