H&R Block Debuts new Logo and Image

H&R Block has unveiled their new logo and image with a dramatic campaign.

A green block is the hallmark for the campaign, which is meant to symbolize the fact that H&R Block is an organization that offers financial planning year-round, rather than just at tax time.

Each of the companies subsidiary divisions now will be known as a part of the parent company by emphasizing the company name. For example, Olde Discount Brokerage now will be called H&R Financial Advisors, and the software division now will be known as H&R Block e-Solutions.

Consumers should begin to notice the new logo and name changes over the next several months.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.