Grant Thornton rebrands with new logo and Web site

Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (Grant Thornton International), unveils its new brand identity today, February 19, 2008. Grant Thornton International member firms around the world will also use the new global brand identity and logo.

"Our clients receive distinctive, personalized service from Grant Thornton here in the United States, and rightly expect the same level of quality when they use other Grant Thornton International member firms anywhere in the world," explained Edward Nusbaum, chief executive officer of Grant Thornton LLP. "The new brand actively demonstrates a leading global organization that gives clients access to the knowledge and experience of over 2,400 partners from member firms worldwide."

As the largest Grant Thornton International member firm, Grant Thornton LLP plans to roll out the new brand in two phases. Phase 1, which concludes with the international roll out today -- Feb. 19 -- includes the relaunch of the firm's new web site, re-branded and re-designed, and a new advertising program for print, radio and television. Phase 2, which will continue from Feb. 19 throughout the rest of 2008, includes the rebranding of the firm's:

  • thought leadership pieces and new marketing collateral, as they are released;

  • event materials and signage; and

  • existing marketing and other communications.

    "The new brand will help all member firms that are part of the Grant Thornton organization become a more cohesive international organization and will help differentiate us from both our largest and smaller competitors," said Edmond Russ, Grant Thornton LLP's chief marketing officer and a member of the team that helped develop the new brand.

    Grant Thornton logo

    The logo consists of three elements: the symbol, the color, and the Grant Thornton 'wordmark.' The inspiration for the symbol is the Mobius strip, discovered by mathematicians in the 19th Century. Its evolution into the Grant Thornton symbol captures the qualities of a continuous band that looks three dimensional, permanent, yet constantly flexible. It reflects everything coming together into one cohesive whole. To help differentiate the Grant Thornton brand, purple has been adopted for the symbol, a color predominately associated worldwide with leadership, dignity and governance.

    Web sites

    Grant Thornton International and the member firms are releasing their respective rebranded public web sites today. The new web sites present a uniform look and architecture, allowing visitors to seamlessly browse service offerings from Argentina to Zambia. In the U.S., the redesign provides visitors with a broader view of the firm's thought leadership and easier access to experts across service lines and industries.

    You may like these other stories...

    Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
    When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
    Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

    Already a member? log in here.

    Upcoming CPE Webinars

    Oct 23Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.
    Oct 30Many Excel users have a love-hate relationship with workbook links.
    Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.
    Nov 12This webcast presents basic principles of revenue recognition, including new ASU 2014-09 for the contract method. Also, CPAs in industries who want a refresher on revenue accounting standards will benefit.