Focus Your Firm With Client Advisory Boards
Ryan Travis, a a professional development consultant with Results Accountants Systems, led an online workshop today focusing on the benefits of a client advisory board in helping to steer your organization to success.
A Client Advisory Board, or CAB, is a focus group of sorts, made up of 6-12 of your "A" list clients, whom you invite for 2-3 hours to a session, facilitated by someone outside your firm, in which they are asked to comment on what is working, what is not working, and they are encouraged to provide open and honest feedback.
This is a tremendous method of getting client feedback, and can be a good way to attract a referral source or prospect if they are invited to sit in and see how you are making strides to continually provide your clients with what they want.
Ryan also talked about the range of opportunities available to CPA firms in promoting CABs to their clients, where the CPA firm can facilitate the session. Many organizations are beginning to institute CABs as a new service area for their clients.
Be sure to check out the supplementary materials of Frequently Asked Questions supplied by Results Accountants Systems regarding CABs.
If your organization is looking for ways to increase its effectiveness, CABs might be a good way to assist. For additional information and ideas, go to the transcripts of the session now.
Go to the Client Advisory Board FAQs.
Go to the Workshop transcripts.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.