E-Trade & EY: Match Made in Financial Heaven? | AccountingWEB

E-Trade & EY: Match Made in Financial Heaven?

It has just been announced that Internet securities broker E-Trade and Ernst & Young will partner to form a new venture handling financial advisory services.

Each company will put up $25 million for the new company, which has not yet been named. It is expected to become operational by the end of 2000.

E-Trade's interest in the partnership rests with delivering its customers more financial planning services than it currently offers online. By teaming with EY, E-Trade now can refer its customers to the Big 5 firm for additional opportunities.

E-Trade will employ an online, virtual-environment interface developed by EY so that customers can determine their needs.

Wait, there's more!
There's always more at AccountingWEB. We're an active community of financial professionals and journalists who strive to bring you valuable content every day. If you'd like, let us know your interests and we'll send you a few articles every week either in taxation, practice excellence, or just our most popular stories from that week. It's free to sign up and to be a part of our community.