DT Ad Campaign Really 'Great'
On television, print advertising and other venues, it takes only seconds to capture the attention of leaders, decision makers and the business marketplace.
A new advertising campaign for Deloitte & Touche is banking on the fact that featuring 'great' people who work for D&T will attract attention to the international accounting and consulting firm's services.
The $15 million campaign is produced by Keiler & Co. In the ads, which have already begun running on television, actual clients tout the abilities of people working for the firm. Clients include Bridgestone/Firestone, Columbia Sportswear and Navistar.
The campaign is an extension of a previous effort called 'The Answer is ...' Keiler and D&T recently won an EFFIE award for their "The Answer is ..." campaign from the New York American Marketing Association.
Most of the ads run on business-related programs on CNN, CNNfn, and CNBC. A print campaign will begin running in The Wall Street Journal, Fortune, BusinessWeek and CFO.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.