Deloitte Invests with Brilliant Media

The Big 5 firms have begun relationships with law firms in holding equity stakes to enhance each other's practices, so why should relationships with e-firms be any different? The recently announced Ernst & Young deal with Cap Gemini is evident of this growing trend.

Now, the Management Solutions and Services practice in the San Francisco office of Deloitte & Touche just announced an investment in Brilliant Media, a Web design firm also based in the Bay city. The firm also has equity ownership in US Interactive and is mulling over similar deals. The amount of the Brilliant stake was not disclosed.

Deloitte spokespersons dismiss the fact that these arrangements constitute are strategic alliances. Rather, agreement provisions allow both Brilliant and US Interactive to work solely with Deloitte and not with any of the firm's competitors, like other Big 5 firms.

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