Crowe Chizek Rebrands And Restructures For Growth

Big 10 CPA firm Crowe, Chizek and Company LLP has announced a corporate restructuring to better allow it to integrate company services, strategic alliances and joint ventures for the future.

All services of the firm will now be coordinated under the umbrella of a new holding company, Crowe Group LLP. The accounting and consulting practice, currently known as Crowe Chizek and Company LLP will become a subsidiary of Crowe Group LLP. Other entities, including Crowe Capital Markets and Crowe Wealth Management will also become subsidiaries of the holding company.

The new logo of Crowe Group LLP, incorporating elements of the logo of Horwath International Network"The holding company structure will provide us with strategic and operational flexibility that is not currently available to us," said Mark Hildebrand, CEO of Crowe Chizek. "The restructuring establishes the holding company as a single parent company with varied entities, allowing us to better coordinate strategic alliances and better integrate Crowe Group subsidiaries and joint ventures. We believe this will benefit our clients by allowing us to deliver more diverse and integrated professional services in the long term, while at the same time maintaining the appropriate separation among different entities that will be necessary in the future."

In conjunction with the restructuring, Crowe Group also announces a rebranding campaign, incorporating the Crowe name and design elements of the logo of Horwath International, an international network of professional services organizations of which Crowe Group is a member.

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