Crowe Chizek Rebrands And Restructures For Growth

Big 10 CPA firm Crowe, Chizek and Company LLP has announced a corporate restructuring to better allow it to integrate company services, strategic alliances and joint ventures for the future.

All services of the firm will now be coordinated under the umbrella of a new holding company, Crowe Group LLP. The accounting and consulting practice, currently known as Crowe Chizek and Company LLP will become a subsidiary of Crowe Group LLP. Other entities, including Crowe Capital Markets and Crowe Wealth Management will also become subsidiaries of the holding company.

The new logo of Crowe Group LLP, incorporating elements of the logo of Horwath International Network"The holding company structure will provide us with strategic and operational flexibility that is not currently available to us," said Mark Hildebrand, CEO of Crowe Chizek. "The restructuring establishes the holding company as a single parent company with varied entities, allowing us to better coordinate strategic alliances and better integrate Crowe Group subsidiaries and joint ventures. We believe this will benefit our clients by allowing us to deliver more diverse and integrated professional services in the long term, while at the same time maintaining the appropriate separation among different entities that will be necessary in the future."

In conjunction with the restructuring, Crowe Group also announces a rebranding campaign, incorporating the Crowe name and design elements of the logo of Horwath International, an international network of professional services organizations of which Crowe Group is a member.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.