Cap Gemini Ernst & Young Set to Drop E&Y Name

Cap Gemini Ernst & Young is using two behind-the-scenes guys to show how its newly named "Capgemini" will boast the same results for your business.

The Paris-based consulting and technology services firm will embark on a $60 million advertising campaign featuring Andre Agassi’s coach and David Bowie’s sound engineer as spokesmen.

Capgemini faces a May deadline to remove the Ernst & Young portion of its name, as part of its 2000 purchase of E&Y’s consulting arm.

The rebranding was delayed last year in the wake of anti-France sentiments in the United States when the French government refused to join the U.S.-led coalition in the Iraqi war. The company believes the coast is clear now to introduce the new brand.

Ernst & Young sold its consulting arm to Cap Gemini following shareholder approval in May, 2000. Other U.S. accounting and auditing firms have taken steps in recent years to distance themselves from their consulting arms.

Arthur Andersen’s consulting practice is now known as Accenture. KPMG’s consulting practice now goes by BearingPoint. PricewaterhouseCooper’s plans to rename its consulting practice "Monday" were scuttled when the consulting arm was absorbed into IBM Business Consulting. Deloitte Touche Tohmatsu International's consulting arm ended its plans to change its name to "Braxton" after it was absorbed into the parent firm last year, the Wall Street Journal reported.

Cap Gemini had revenue of about $6.5 billion last year.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.
Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.