Bowman's Accounting Report Re-Named 'INSIDE Public Accounting'

“Bowman’s Accounting Report” has a new name: It’s now called INSIDE Public Accounting.

“The change was made to better reflect our mission as the most authoritative and indispensable source of news and best practices at accounting firms and within the profession,” said Martha H. Sawyer, publisher of INSIDE Public Accounting. Added Editor Julie Lindy: “In addition, the new name reflects the editorial direction we’re taking with the newsletter, with greater coverage of local and regional firms, as well as emphasis on best practices for profitability and growth. The new name illustrates what the newsletter’s editorial content has become: an instrument of insight into the trends and issues of the profession and the primary source of information on what progressive, entrepreneurial and profitable firms are doing.”

INSIDE Public Accounting has a different look than BOWMAN’S did, with a contemporary style and bright cream paper replacing the former’s typewriter-on-gray look. “We’ve discussed changing the design for years but didn’t because of the equity we’d built in the former layout and design,” Sawyer said. “It was so recognizable. But it’s a new century, and readers wanted an updated appearance. Also, we wanted a fresh look to go with the fresh name for our flagship publication. The new design is easier to read and follow."

You may like these other stories...

While reputational risk is the No. 1 nonfinancial concern among corporate directors, cybersecurity/IT risk is gaining steam. In fact, both private companies and organizations with more than $1 billion in revenue felt they...
We've all been there. Trying to make our work-lives more efficient, transfer knowledge to newer team members, and leverage our practices. Sometimes it works, and sometimes, well, the result is embarrassing at best.Here...
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming days, as she has done in...

Upcoming CPE Webinars

Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.