Be Recognized For Your Firm's Ethics

America is experiencing a crisis of confidence in the way business operates. A wave of scandals is impacting public trust across the entire spectrum of the marketplace as consumers, employees and stockholders question whether they can trust businesses to adhere to high standards of behavior.

Unfortunately, the accounting profession is in the thick of this mistrust.

To help identify those businesses that exhibit high moral and ethical standards, the Council of Better Business Bureaus is once again holding a National Torch Award for Marketplace Ethics competition, and it is a great opportunity for local CPA firms to make a strong, positive public relations statement in your local community.

The award is open to for-profit businesses that provide goods or services to retail and wholesale markets (located in the U.S., Canada or communities in Mexico served by BBBs). Firms of any size are eligible to participate.

"It was like wearing the World Heavyweight Boxing Belt, while holding the Super Bowl Trophy and drinking champagne from the Stanley Cup," according to Packer Thomas, a Youngstown, OH accounting firm, winner of the 2001 BBB National Torch Award for Marketplace Ethics.

If your firm is looking for a positive way to make a statement in your community, this could be just the avenue to do it.

There is a $50 entry fee, and the deadline for submissions is April 21, 2003. Go to the Council of Better Business Bureau's Web site or contact them at 703-247-9312 for details.

Note: If you think this program is a good idea for your organization, e-mail a copy of this article to someone who can take ownership of the project and get it done in the next couple of weeks. Good luck!

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Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.