Andersen Changes its Focus

The Big Five firm, Andersen, has announced its intent to tighten its focus to provide fewer services and target smaller regional markets. Andersen is the smallest of the Big Five firms, and has indicated it has no interest in merging with another firm to increase its market presence.

The change in strategy will result in Andersen focusing its efforts on areas and countries where it has the most expertise. Joe Berardino, chief executive of Andersen, explained the new approach this way: "We've tended to try to be all things to all people. But you can't compete effectively on size without merging. We are instead going to be the quickest."

Andersen combines accounting and consultancy services, and finds that the accountancy service is strengthened by the technological expertise present in the consultancy arm of the company. Two of the other Big Five Firms - KPMG and Ernst & Young - have split off their consultancy services into separate firms, and PricewaterhouseCoopers has announced plans to consider a similar split.

Tags 

Voice of the Editor

Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?
ADVERTISEMENT

This Week on AccountingWEB

Bill Walter of Gross, Mendelsohn & Associates and Harold Gaar of TravisWolff LLP weigh in on mobile technology use while employees are at work.
WestArk RSVP and Fayette County Community Action Agency – organizations that received grant funding through the IRS Tax Counseling for the Elderly (TCE) program – spoke with AccountingWEB about how they assist senior citizens in their communities.
CPA Robert Raiola, who heads the Sports & Entertainment Group of Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC, talks NFL player income taxes with AccountingWEB.
Retiring KPMG Centennial Professor of Accounting at the University of Texas at Austin McCombs School of Business Robert May, PhD talks with AccountingWEB about his rewarding forty-three-year career.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT