Andersen Adopts New Business Strategy

Arthur Andersen today unveiled a new business strategy designed to pull clients into what the firm is calling the "new economy."

The goal is to position clients for change as economies change and the business marketplace changes along with it. The first noticable change is online with the firm's Web site and a flash movie that calls attention to the new strategy.

The Big 5 firm also announced that it is establishing Arthur Andersen Ventures, a $500 million venture fund designed to provide equity financing of advisory and outsourcing services to start-ups focusing on business-to-business commerce, new media and Internet-based services.

Andersen reports it is spending more than $100 million to promote the new strategy.

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