'America Counts on CPAs' — New Tagline for the Profession

The AICPA has officially rolled out the new approved tagline that accompanies the CPA logo: "America Counts on CPAs."

This tagline will be used exclusively with the CPA logo, making "Never Underestimate the Value" obsolete.

Members should note that there will be a transition phase during which existing inventory (i.e., AICPA stationery, brochures, etc.) that includes the old tagline will be used for cost efficiency purposes. However, going forward all new products and communications will use the CPA logo exclusively with the new tagline, "America Counts on CPAs," and the service mark.

The CPA logo and previous tagline were developed nine years ago for AICPA and state CPA society members to use in their promotions as a component of the CPA image enhancement campaign. Since the national corporate accounting scandals, the AICPA conducted research that showed Americans continue to trust and rely on their own CPAs as much as ever. As a result, the Institute revised its image strategy and key messages to reflect this relationship. The new tagline emphasizes the grassroots image and strength of individual CPAs and was tested with business executives and CPAs with very positive responses.

To obtain the CPA logo and tagline in EPS high resolution Adobe Illustrator and JPEG formats, along with FAQs and regulations for reproduction, access the CPA Marketing Tool Kit at www.aicpa.org/cpamarketing/homepage.htm (username = cpamarketing; password = toolkit1!; use an exclamation point after the number 1).

Also through the tool kit’s home page, members can find CPA accessories (under Related Links), such as shirts, golf balls, mugs and more. These items all contain the CPA mark to help add value to the brand in the marketplace and increase the visibility of the profession among current and potential clients.

You may like these other stories...

Here's a CPA who truly walks the walk. On March 15, Frank Ryan, CPA, departed San Diego, California, with plans to be in Ocean City, Maryland, by July 2 to teach a course at the Maryland Association of CPAs’ (MACPA...
When Theodore J. Flynn first joined the Massachusetts Society of CPAs (MSCPA) in 1970, it was a different world and a different profession.  The "Big Eight" were still headquartered in Boston. Vietnam War...
Accountant Rickey Charles Goodrich had it a little too good. Many bean counters would kill to serve as financial guru to the likes of Pearl Jam. Goodrich was hired in 2005, and the following year, he became the CFO of Curtis...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.