Firm Name Changes And Spin-Offs Continue
2002 Year-in Review
As the profession and government regulators took a tougher stance on what accountants should and should not do, the lucrative consulting arms of the various national CPA firms did all they could to distance themselves from their auditor heritage and namesake. IPO plans were put on hold because of a weakened economy, but big money was spent on re-branding the consultants. In our view, the grab-the-money-and-run award goes to the naming consultants who, after months of research and millions of dollars, came up with "Monday" as the new - but short lived - name of PwC Consulting.