Firm Name Changes And Spin-Offs Continue

Posted by accountingweb on Dec 27 2002 207 printer friendly

2002 Year-in Review

As the profession and government regulators took a tougher stance on what accountants should and should not do, the lucrative consulting arms of the various national CPA firms did all they could to distance themselves from their auditor heritage and namesake. IPO plans were put on hold because of a weakened economy, but big money was spent on re-branding the consultants. In our view, the grab-the-money-and-run award goes to the naming consultants who, after months of research and millions of dollars, came up with "Monday" as the new - but short lived - name of PwC Consulting.

Related Articles

02/06/02 D&T Ends Holdout - Will Split Off Consulting

04/24/02 Consulting Spin-Offs Bring Ad Campaigns and Salary Cuts

05/03/02 PwC Consulting Files SEC Registration for IPO

06/10/02 PwC Consulting to Change Its Name to 'Monday'

07/19/02 Deloitte Consulting To be Rebranded as 'Braxton'

07/31/02 IBM, PwC Consulting Agree to Terms of Acquisition

10/03/02 KPMG Consulting Announces Its New Name

Continue "2002: The Year in Review."

Go to item | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Next >>

Tags

Trends

Voice of the Editor

What would you do if one of your clients won the lottery? We asked several accountants to weigh in with their advice for the lucky Powerball winner, and the tips we received are useful for anyone who receives a windfall, whether it's a lottery win, an inheritance, a big bonus on the job, or a killing in the stock market.

AccountingWEB