The Firm That Has No Meetings

Imagine it — a multi-partner firm with no partners' meetings.

Some would say, "thank Goodness! It must be a better place." Others might think, "Gracious — it must be out of control, low profit, non-focussed and a terrible place to work."

The "others" are categorically wrong.

Steve Siegel and his partners at the 30-person Lipschultz, Levin and Gray in Chicago have found a truly unique way of doing business — a way that many (if not all) practices could do well to emulate.

Four years ago, Siegel decided he'd had enough of "ordinariness." He convinced his Partners (at one of the "old" partners' meeting) to let him have his way. The result? Rapid growth the likes of which they'd never seen.

There were two major keys to the strategy — create a totally different environment and create a practice that was fun to be a part of.

The different office is absolutely different. There are NO fixed desks and NO offices (save one conference room that itself is very different). There are even two red-painted telephone box structures right in the middle of what is essentially open space for private phone calls.

One result — the office has gone from 16,000 square feet to just 6,000 (and that’s gone straight to the bottom line). But according to Siegel, that's just the smallest part of the bottom line effect.

The visitor to their offices notices the change instantly (although the office reception is fairly conventional save for the projector screen filled with constantly changing business-focussed motivating quotes). But when you look further you note a "parking spot" for the specially-designed wheel-equipped desks and "to-go's" — specially-designed filing drawers again with wheels (in fact, everything is on wheels!)

When people arrive in the morning, they wheel their "offices" to wherever they want to be located that day. It might be next to a work-group working on something for a particular client. So when you go in, you have NO idea who's a partner and who isn't. Two immediately obvious effects — nobody can hide and the work groups are enormously productive.

And what about the meetings? Well, there's just no real need for them according to Siegel. That's because the communication levels are just so extra-ordinarily high.

The effect is spectacular. On my visit every one of the CPA's who joined me wanted to fill out employment application forms. And that's another story that's fascinating too — Siegel has some interesting ways of getting the additional team members he needs to cope with the explosive growth. More about that soon.

Afterthought: Yes, the firm's name IS a hard one. That's why you can visit them on a most interesting website at

Paul Dunn
Results Accountants’ Systems

Results Accountants' Systems improves the profitability and performance of Accounting Firms around the world. Beginning with its revolutionary Accountants Boot Camp experience, RAS enables CPA firms to develop and deliver practice-proven consulting and advisory services while creating dynamic, stimulating professional environments. RAS systems and support provide firms with the products and the people that differentiate them from the competition.

From its inception in Western Australia in 1992, RAS has been a leading force for changing the accounting profession, moving firms from compliance work into value-added consulting services. In the process, RAS has grown into a multinational organization, launching successful operations in North America and Europe. Nearly 3500 firms worldwide have taken advantage of the RAS systems and the Results Accountants' Network to increase profits and invigorate their practices. For information on the latest tools and resources to improve your firm's performance, call Results Accountants' Systems at 1 800 800 5601, or visit the RAS website at

You may like these other stories...

Welcome to the AccountingWEB series “Marketing Today and Tomorrow” by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.There was a time when a marketing director...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.Did you know that the custom of setting...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here. While your client service schedule may seem a bit...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.