Finding the Right PR Agency for You

Public Relations is more than just a little bit of free publicity. It is a function that can’t just rely on the same, tired routine for every client or every type of client for that matter.

If you want to hire a PR firm you need to be sure you’re choosing the right one for the right job. Does the firm know your industry? Does it know your market?

Public Relations is more than just getting your name in the paper. It’s working with your marketing strategy to make sure your message is not only getting across, but that it’s getting across in the way in which you intended.

The Marcus Letter has compiled a list of things to look for when you are interviewing PR firms. Use this list to help make sure the firm you’re considering is on the same track as you.

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Upcoming CPE Webinars

Jul 16
Hand off work to others with finesse and success. Kristen Rampe, CPA will share how to ensure delegated work is properly handled from start to finish in this content-rich one hour webinar.
Jul 17
This webcast will cover the preparation of the statement of cash flows and focus on accounting and disclosure policies for other important issues described below.
Jul 23
We can’t deny a great divide exists between the expectations and workplace needs of Baby Boomers and Millennials. To create thriving organizational performance, we need to shift the way in which we groom future leaders.
Jul 24
In this presentation Excel expert David Ringstrom, CPA revisits the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both boost the integrity of your spreadsheets, but reduce maintenance as well.