Expect sticker shock on hotel room prices

Major hotel markets throughout the United States continued to witness positive growth in 2006 and are expected to repeat that performance in 2007, thanks to increased corporate travel and a surprisingly strong showing from the upper-end of the hotel market, according to the 2007 U.S. Lodging Report released this month by Ernst & Young.

"The hospitality market in the US continues to move forward, overcoming the challenges posed by numerous natural disasters and human conflicts over the last seven years," said Michael Fishbin, national director of E&Y's U.S. Hospitality & Leisure practice. "In fact, business travel has strengthened significantly in the last 12 months thanks to lower domestic airfares as well as corporate travel departments lowering costs through advance ticket purchases."

This, in turn, has led to strong demand for hotel rooms, pushing up prices, in traditional corporate destinations such as Manhattan, Chicago, San Francisco, Los Angeles and Boston.

"The bad news is that travelers will have to get used to the sticker shock in 2007," Fishbin said. "With only moderate growth in the supply of new hotels being built in the U.S., occupancy rates for existing hotels are expected to remain fairly stable this year and into 2008, giving hoteliers the opportunity to keep rates high or even raise them further during periods of high demand," he added.

Revenue per available room (RevPAR) - a key indicator of hotel sector performance - was at its peak across all segments of the market in 2000 and has been steadily rising again following a precipitous decline in the aftermath of the terrorist attacks of September 11, 2001. In 2006, the market saw solid gains in two leading indicators of performance - average daily room rate (ADR) and RevPAR - both of which increased by more than seven percent over the prior year.

"We are expecting increases in the six percent range for ADR and RevPar in 2007. Manhattan, Chicago, San Francisco, Boston, Dallas, Los Angeles and Phoenix are likely to benefit from the strong projected performance of the luxury and upper upscale segments of the hotel market," Fishbin said.

In fact, luxury hotels enjoyed the highest growth in ADR in 2006 (8.7 percent) and the segment is expected to be the only area to outperform the overall U.S. hotel market in terms of ADR this year with an 8.1 percent growth in ADR vs. just 6.0 percent for the market as a whole, according to data supplied by Smith Travel Research.

Hotels from economy through the upscale segment in East Coast cities like New York, Boston, Washington D.C. and Miami might also see benefits from a projected increase in leisure travel from across the Atlantic through 2008 with the open skies agreement, which allows for more transatlantic flights.

About the 2007 US Lodging Report
The 2007 U.S. Lodging Report offers Ernst & Young's assessment of the direction of the U.S. lodging industry, thoughts on key global industry trends, and analysis of the industry's major segments for 16 major metropolitan markets in the U.S. Copies of the full report may be obtained from your local Ernst & Young office or downloaded from: www.ey.com/us/realestate.

You may like these other stories...

For the first time since 2006, more than 50 percent of CFOs believe the US economy will show signs of improvement over a six-month span rather than remain the same or worsen, according to a new study from Chicago-based...
By Jason Bramwell, Staff Writer CPAs in New Jersey, New York, and Pennsylvania believe economic conditions in the United States will likely be the same one year from now, and while they predict higher business revenues...
By Jason Bramwell Managers in accounting, finance, and IT are cautiously optimistic about their hiring plans for the fourth quarter of 2013, according to a new hiring outlook survey from staffing firm Brilliant. ...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.