Survey: Majority of workers search online for information about themselves

Although some might dub it egosurfing, others might call it a wise career move to conduct a Web search to see what information is available online about you. After all, what is visible to you also is visible to potential employers.

In a recent survey, 69 percent of workers interviewed said they have entered their name in one or more search engines to see what results were displayed. The survey was developed by Accountemps, a Menlo Park, CA-based specialized staffing service for temporary accounting, finance, and bookkeeping professionals. It was conducted by an independent research firm and is based on interviews with 443 workers at least 18 years of age and employed full or part time in an office environment.
 
Workers were asked, "Have you ever conducted a search on your own name using a search engine?" Their responses:
  • Yes: 69%
  • No: 31%
"While all professionals should protect their reputation by monitoring their online presence, this is especially critical for job seekers," said Max Messmer, chairman of Accountemps and author of Job Hunting for Dummies. "Many employers now routinely perform Internet searches to quickly learn about applicants' interests, experience, and industry involvement."
 
Accountemps offers the following five tips for making your online footprint work for you:
  1. Know what's out there. Set alerts using Google or other tracking services to receive a notification each time something new is said about you, and delete any content that could be seen as unprofessional or controversial. If you find unflattering material you cannot remove, be prepared to explain if a hiring manager asks about it.
  2. Take advantage of privacy settings. If you belong to social networking sites or have a personal blog, adjust your privacy settings so you control who has access.
  3. Contribute to the conversation. As appropriate, comment on articles of interest to you and your field, and consider writing columns for industry organizations.
  4. Exercise discretion. Be aware that whatever you post might be seen by potential employers, and give careful consideration to how statements you make might be interpreted. While you want to show you have a well-informed opinion, keep your comments constructive, and avoid disparaging others.
  5. Keep your profiles current. Make sure your professional profiles on sites such as Google and LinkedIn are up-to-date and highlight your experience.
"Job seekers need to pay attention to what they share online – including contributed content, article comments, and photos – and take steps to ensure the image they project is professional," Messmer said.
 
About Accountemps:
Accountemps has more than 365 offices worldwide and offers online job search services at www.accountemps.com. Follow Accountemps for workplace news at twitter.com/accountemps and www.facebook.com/accountemps.
 
Related articles:

 

You may like these other stories...

No field likes its buzzwords more than technology, and one of today's leading terms is "the cloud." But it's not just a matter of knowing what's fashionable. Accounting professionals who know how to use...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...
 Event Date: April 24, 2014 In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel. David will introduce the Macro Recorder, which transforms actions...

Upcoming CPE Webinars

Apr 17
In this exciting presentation Excel expert David H. Ringstrom, CPA shares tricks that you can use with pivot tables every day. Remember, either you work Excel, or it works you!
Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.