Download this Sample Media Pitch Letter

The following Sample Pitch Letter was supplied by Scott Cytron as a follow up to his November 9, 1999 AccountingWEB workshop session on Getting the Media To Work for You. You may also download the session transcripts here.


City, ST Zip

Dear First Name:

Opening Paragraph (some sort of icebreaker)
I hope this finds you well. I recalled seeing a story in your publication some time back a story about charity and support from the business community.

(Introduce the story – list three to four particular points that make this story different)
One of our principals, George Dustin, just celebrated 30 years with the firm and has had a remarkable career. He was just featured in a local business journal for his activities as chairman of the local Easter Seals Campaign, raising more money than any campaign in the last several years. Internally, George also has seen his way clear to implement many innovative firm practices over the years. For example, we were the first firm in the state to have our own IT practice that has proven worthwhile both in terms of client service and revenue stream.

(Secondary paragraph with details)
Over the years, George has made a difference with the firm by implementing a team approach in every engagement, and in fostering excitement both inside the firm and with our client base. In a time when getting to the finish line first means everything, we have a number of clients who tell us that we maintain a continuous focus on helping them reach their goals, both in the short- and long-term.

(Wrap-up Paragraph)
I have enclosed a bio of George for your review, along with our firm media kit. Please call me if you would like more information. I also will follow up this note with a call in the next several days.

Thank you for your consideration.


Danielle Boone
Director of Public Relations

Upcoming CPE Webinars

Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.
Aug 28
Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.