Do your web site visitors get a virtual gold mine or the shaft?

You've seen them. The web sites that have more going on than a three-ring circus. It flashes, it plays music, and it blinks. But does it communicate with its visitors? Web sites that take advantage of the latest technology but leave old-fashioned communication at the door are missing the boat.

Follow these guidelines to ensure your site's not one of them.

· Talk to your audience. Know who you are talking to and speak to them in their language. Whether it's recruits or client prospects, make sure you communicate a clear, consistent message. What value does your firm bring to them?

· What does your image say about you? You are an accounting firm. You certainly will have a different web appearance than a high-tech video game supplier. But keep in mind that your web site should appeal to your target market. If you deal with businesses and high net-worth individuals, make sure the feel and tone of your web site will appeal to them.

· Avoid the technology trap. Technology provides a lot of bells and whistles for web designers. Make sure every element offers value to your web visitors.

· Easy to scan. Web surfers have short attention spans and limited time. They are looking for quick info. Make sure your web site offers scannable content - use bullets, short paragraphs, and larger fonts. Visitors need to be able to find information quickly, too.

· Ask for feedback. When in doubt, ask. Put a survey on your site and ask for comments about how to make your site better for your visitors. Offer a "freebie" to entice them to fill it out - it will be worth the dollars you spend.

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Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.