"Developing" a Better Photo Image

Every firm has its own set of marketing materials, but how long has it been since you've updated the photos in both your printed/collateral materials and on your Web site? If you're like most of us, the answer is too, too long!

There are ways to obtain stock photography without breaking the bank and laws of copyright. Stock photos used to cost quite a bit in usage fees, but the latest trend is to secure stock photos via a CD-ROM collection in which the user pays a one-time fee just for the CD-ROM and avoids any royalty charges.

Be careful about using photos unlawfully. It is worth paying for rights-protected photos because the owners closely monitor the use of these photos for their own protection.

In addition, a real misnomer existing over the Web is that any image already published electronically is public domain. This simply isn't true. All photos are copyright-protected, and users should check with the original source for rights and any fees.

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Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.