"Developing" a Better Photo Image

Every firm has its own set of marketing materials, but how long has it been since you've updated the photos in both your printed/collateral materials and on your Web site? If you're like most of us, the answer is too, too long!

There are ways to obtain stock photography without breaking the bank and laws of copyright. Stock photos used to cost quite a bit in usage fees, but the latest trend is to secure stock photos via a CD-ROM collection in which the user pays a one-time fee just for the CD-ROM and avoids any royalty charges.

Be careful about using photos unlawfully. It is worth paying for rights-protected photos because the owners closely monitor the use of these photos for their own protection.

In addition, a real misnomer existing over the Web is that any image already published electronically is public domain. This simply isn't true. All photos are copyright-protected, and users should check with the original source for rights and any fees.

You may like these other stories...

There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming days, as she has done in...
Read more from Scott Cytron here and in the "PR Matters" archive.When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.