Deal or no deal: Sales mistakes that turn buyers away

 

RainToday.com has released a new free special report, “Deal or No Deal: Sales Mistakes that Turn Buyers Away,” that contains data around the problems buyers experience when purchasing accounting and other professional services.  
 
“In order to effectively market and sell our services, it is important to understand how our buyers buy,” explains Erica Stritch, General Manager of RainToday.com. “We set out on a journey to uncover exactly how purchasing decisions are made. More than 200 buyers shared key insights with us around how they make their decisions and along the way we found services providers are making common mistakes that are losing them new business.”
 
In this special report, RainToday.com highlights the most common mistakes service providers make in their sales conversations, according to buyers. The report includes tips services professionals can use to identify where their individual challenges lie and to help them become more successful in the sales process.
 
This special report is available as a free download on RainToday’s new RainMaker Blog.
 

About RainToday

RainToday.com is an online provider of information, resources, and tools for service business rainmakers, marketers, and leaders. RainToday.com features up-to-date resources including articles by industry experts, how-to-guides and tools, sales and marketing research reports, webinars and events, and a weekly newsletter.

You may like these other stories...

For the first time in the five-year history of Vault.com’s rankings of the top 50 accounting firms to work for in North America, a firm has held the top spot as best accounting employer for two consecutive years....
With tomorrow being Tax Day, you might see some procrastinators at your office filling out forms, printing out paperwork, or getting last-minute tax advice from their accountant so they can meet the IRS’s filing...
You can read volumes on how to manage an accounting practice. But if you want the quick version, just read the following four points. Everything else is just commentary.  (These points come out of the 1997 book, The...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.