Customer Service is a Core Value, not a Core Chore

Take Marketing 101 and the textbook will tell you that good customer service is one of the primary components of any operation, but what about customer service within CPA firms or CPA-owned businesses?

It shouldn't be any different. In fact, customer service-as a component of marketing-should be part of the businesses' core values, right alongside ethics, abilities and other traits.

Marketing experts also say that if customer service is at the core of a business, then employees undoubtedly will know how to face any situation, regardless if they believe they can't help the customer in various circumstances. Instead, employees will rely on their knowledge of the company itself, falling back on the components of good service and related issues.

Testimonials also helps spread the word. Try asking employees for specific customer service stories they can share with others to encourage everyone to work together on behalf of the company.

You may like these other stories...

PwC must face $1 billion lawsuit over MF Global adviceA federal judge on Wednesday ordered PricewaterhouseCoopers (PwC) to face a $1 billion lawsuit claiming that its bad accounting advice was a substantial cause of the...
Teresa Taylor, former COO of the multibillion dollar telecommunications giant Qwest, remembers the exact moment she stopped chasing the work-life balance myth.When Taylor's eldest son Jack was in second grade he invited...
Event Date: September 10, 2014, 2 pm ETTransfer your knowledge and experience to prepare your team for the challenges and opportunities of an accounting career.  Kristen Rampe will show you can have a significant impact...

Already a member? log in here.

Upcoming CPE Webinars

Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.
Sep 10
Transfer your knowledge and experience to prepare your team for the challenges and opportunities of an accounting career.
Sep 11
This webcast will include discussions of commonly-applicable Clarified Auditing Standards for audits of non-public, non-governmental entities.
Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.